Corporate Retail and the post modern city

Corporate Retail and the post modern city:

For the most part, urban India is experiencing what is called the Retail Revolution. And it is not only that the Indian corporates have sensed the opportunity for lucrative business in organised retailing, even foreign multinational corporations have staged a backdoor entry into the sector. There is not a single day that goes without the newspaper dailies mentioning a word regarding the corporate retail as every day, several new retail chains are being established, and others, expanded. Apart from other raison d'être, one explanation which I would like to draw attention is the postmodern christening of the city.

City in the modern times which was historically centred round production is now centred around consumption, rather we are in the business of production of consumption. This is the first step towards a post modern city. This is very much evident in the decline of the heavy manufacturing industries with the increase in retail and service sector and at the same time increase in mass unemployment .

While in the post modern city production and consumption of goods are in a decline mode, there is a corresponding increase in the production and consumption of culture. Mark Jane(2006) , describes the post modern urbanity which is characterised by high technology business clusters, out-of-town mega malls, elite ‘gated’ residential neighbourhoods, ghettos, and ‘edge cities’: master-planned ‘suburban’ developments. Style and aesthetics precede over mass production and standardisation. Goods and services are no longer material objects but reflect signs and lifestyles. On one hand we have individualised consumption of the new middle class and on the other hand we have mass unemployment. Post modern times exist differentially in different places. Consumption is the dominating post modern “culture”. The culture of consumption encompasses in everything including meaning, truth, knowledge and identity. Class, gender, ethnicity are blurred and now difficult to define. Unlike the modern city where a particular food, clothing, musical tastes, ways of speaking and other leisure activities were more easily attributable to a certain social group, there is now much more hybridity and juxtaposition. The division is now more in terms of lifestyle rather social class. Sense of belonging is no longer based on kinship but on consumption.

Because of this consumption culture, the signifiers of economic value is entirely divorced with signified’s use value; hence this gives more importance to the “aesthetics” which is nothing but a hallucination of reality (Baudrillard 1993) . He describes postmodernism as a culture of what he describes as ‘simulacrum’. For Baudrillard, the simulacrum is an identical copy without an original – infact, the very distinction between the original and the copy has been destroyed.

This kind of shopping experience which I call as “Shopping of culture” rather than shopping of goods takes place in the malls and similar archetypes and not in the traditional or conventional outlets. Hence the retail “experience” is now shifted from “provisions” to “shopping”. More than a shop it is an event. The emergence of a “coffee culture”, within the malls where multi-tasking is possible where people just do not come to eat but also are seen working on their laptops. This creates a ‘third’ space outside home and work. Mind you this same pattern of consumption called as consumerism had come into heavy criticism for propelling the cause of the global financial crisis in these recent days.

This heavy production and consumption of the culture cannot be brought by the traditional retailers but requires the big corporate retail.

Swine Flu - Basic tools and Information

India is grappling with a swine flu epidemic. There is heightened panic among people following reports of growing number of HIN1 cases and the recent death of a school child in Pune.

How do people become infected with influenza A (H1N1)?

Outbreaks in humans are now occurring from human-to-human transmission. When infected people cough or sneeze, infected droplets get on their hands, drop onto surfaces, or are dispersed into the air. Another person can breathe in contaminated air, or touch infected hands or surfaces, and be exposed.

What are the signs and symptoms of infection?

Early signs of influenza A (H1N1) are flu-like, including fever, cough, headache, muscle and joint pain, sore throat and runny nose, and sometimes vomiting or diarrhea. Like seasonal flu, swine flu may cause a worsening of underlying chronic medical conditions.
Is there any confirmation of transmission between pigs and humans at this point?

No.

How soon can someone with the flu infect someone else?

Infected people may be able to infect others beginning one day before symptoms develop and up to seven or more days after becoming sick.

What surfaces are most likely to be sources of contamination?

Germs can be spread when a person touches something that is contaminated with germs and then touches his or her eyes, nose, or mouth. Droplets from a cough or sneeze of an infected person move through the air.

How long can viruses live outside the body?

We know that some viruses and bacteria can live two hours or longer on surfaces like cafeteria tables, doorknobs, and desks.Frequent hand washing will help you reduce the chance of getting contamination from these common surfaces.

What can I do to protect myself from getting sick?

Currently available seasonal influenza vaccine does not protect against H1N1 flu. There are everyday actions that can help prevent the spread of germs that cause respiratory illnesses like influenza. Take these everyday steps to protect your health:
Cover your nose and mouth with a tissue when you cough or sneeze. Throw the tissue in the trash after you use it.
Wash your hands often with soap and water, especially after you cough or sneeze. Alcohol based hand cleaners are also effective.
Avoid touching your eyes, nose or mouth. Germs spread this way.
Try to avoid close contact with people having respiratory illness.
If one gets sick with influenza, one must stay at home, away from work or school and limit contact with others to keep from infecting them. However, if one is having any respiratory distress, one should report to a nearby hospital.

What should I do to keep from getting the flu?

First and most important: wash your hands frequently. Try to stay in good general health. Get plenty of sleep, be physically active, manage your stress, drink plenty of fluids, and eat nutritious food. Avoid touching surfaces that may be contaminated with the flu virus. Avoid close contact with people having respiratory illness.

Are there medicines to treat swine flu?

Yes. Oseltamivir is the recommended anti viral drug for the treatment and/or prevention of infection with the influenza A H1N1. If you get sick, antiviral drugs can make your illness milder and make you feel better faster.
They may also prevent serious flu complications. For treatment, antiviral drugs work best if started soon after getting sick (within 2 days of symptoms). The government has adequate stock and the drug is made available to government hospitals at the time of outbreak and would be available to you free of cost. The drug is to be administered under supervision of clinicians.

What should I do if I get sick?

If you live in areas where influenza A H1N1 cases have been identified and become ill with influenza like symptoms e.g. fever, body aches, runny nose, sore throat, nausea, or vomiting or diarrhea, you may contact their health care provider, particularly if you are worried about your symptoms.
Your health care provider will determine whether influenza testing or treatment is needed.
If you are sick, you should stay home and avoid contact with other people as much as possible to keep from spreading your illness to others. If you become ill and experience any of the following warning signs, seek emergency medical care.
In children emergency warning signs that need urgent medical attention include:
Fast breathing or trouble breathing
Bluish skin color
Not drinking enough fluids/eating food
Not waking up or not interacting
Being so irritable that the child does not want to be held
Flu-like symptoms improve but then return with fever and worse cough
Fever with a rash
In adults, emergency warning signs that need urgent medical attention include:
Difficulty breathing or shortness of breath
Pain or pressure in the chest or abdomen
Sudden dizziness
Confusion
Severe or persistent vomiting

Can I get influenza A H1N1 from eating or preparing pork?

No. swine influenza viruses are not spread by food. Eating properly handled and cooked pork products is safe..

Do’s:

* Wash your hands
* Avoid crowded places
* Stay more than an arm's length from persons afflicted with flu
* Get plenty of sleep
* Drink plenty of water and eat nutritious food

DO Not’s:

* Shake hands or hug in greeting
* Spit in public
* Take medicines without consulting a physician
For people who are sick:
* Stay home and limit contacts with others as much as possible
* Rest and take plenty of liquids
* Cover your mouth and nose when you cough or sneeze
* Seek medical advice if needed.
Source: Ministry of Health

Introduction

Hi,
Finally I have entered into the world of blogging. Let me first finish the task of introducing myself. I am Sundeep Paulose. My friends call me Sandy. I am a lecturer of Mass Media in a college in South Mumbai. I have completed my M.A from Tata Institute of Social Sciences and M.Phil from Indian Institute of Technology Bombay.

My interest is in social sciences especially development studies, sociology and Media studies